When a company starts a new marketing campaign, hopes that eventually, people know who they are, what products and services offered, the differences compared to its competitors and can easily identify their corporate identity.
Building a brand is not printed an effort during the night. Starbucks is about 40 years but many of us only knew of them 20 years ago. So it takes a little 'of marketing effort and time to get brand recognition both locally and globally.
Combined mark
There are some different styles of logo or logos. Not all are suitable for new businesses. In fact, companies should be avoided, only the symbols of their logo design. I think the best logo for the new business is called composite. The combination of character to combine text, logo and style of the logo, symbol or icon. Experts agree that a combination of tools to communicate more easily, and any other logo without having to spend too much marketing.
Why it works
When a company is new, you know you know about out of it. If you use the symbol as a logo, no one will know who belongs to a symbol, or what it represents. In order to educate people on the symbol, a large investment in marketing efforts are needed to achieve it.
A logo or letter mark Wood mark is a good way to go if you have a distinctive name and is not too long. However, it has a design style of the logo may not be appropriate for some areas where the standard requires the use of symbols as trademarks or abstract painting.
So the best compromise is the iconic brand and logo combination, as it is sometimes called. Brands such as Starbucks and Shell, starts with a combination or brands have ventured into this style at some point in their efforts to update the logo. However, as you noticed, the two returned to their corporate identity graphic marks are well known in the world. Gone is the need to associate the symbol name. However, if you are a new company, which is exactly what you should do.
Design tips
Now that you know what type of logo-style design will meet a new company, it is important to remember that no matter what design style you choose, always keep the design simple. Forget complex patterns that appear to belong to the Victorian era. To the best of logos requires the least amount of brain power to recognize, but it takes a ridiculous amount of effort and experience in the design.